Crafts-type businesses are booming and are the next best thing in this day in age. With so many businesses sprouting, it is hard to create a brand that will stand out. The main challenge was to help establish a brand that evokes a quality unlike any other and that sticks out among the competition. A logo needed to be created as well as brand- ing materials (business cards). Inspired by many craftsman-type logos, I drew inspiration on the tools that craftsman use and how to link them all together. For the business card, I wanted something that not only evoked a a crafts- man type aesthetic while also having a utilitarian design. To achieve this goal, I created a business card that had a sheet metal look and it appears like the logo has been punched in the business card. Not only does the logo have a 3-D effect but the business card has to-scale measurements that can be used as a ruler.